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Online, clients can become members of a private site, access premiums, receive additional web-based services (such as reminder services, automated shipping, real-time support, even special software, like eBay's Toolbar, etc). But keep in mind that the savings factor in such programs is the greatest motivator. Consumable products translate into repeat sales. Therefore, an extended warranty in this case would be a repeat customer program. (Also called "rewards programs.") This could involve a flat discount rate on all purchases made at a particular store during a certain timeframe. What this program also does is to preemptively reduce the possible loss of a client to a competitor. Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above
Bookstores sell avid reader membership programs. For an annual fee, they offer members a fixed discount rate on all subsequent books purchased during the time that the program is in force. These programs can range from one month to a full year. Costco Price Club is another great example where an annual membership fee is charged but members enjoy wholesale or bulk prices. Nevertheless, while extended benefits are in and of themselves profit centers, they're also powerful positioning tools since they help to increase your core business at the same time. |
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