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Despite what some would believe, there is still a great deal of the population using dial up internet service. Most people don't want to wait more than a few seconds on a page to load. If a page is going to take too long for those people to load, they will simply use the back button and leave. That is a huge number of visitors that you can simply write off. Think of the potential buys that you just sacrificed just to keep your favorite song playing in the background. It will not help you sell your product, if your visitors cannot find it. Your website navigation should be clear and easy to follow. Too many links scattered around will only confuse and drive your visitors away. Your main navigation should all be located in the same place on each page. Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above
Placing too much animation on a page, will not only slow down the time it takes a person to open the page, but it will also focus their attention on the animation and not your product. The idea is for them to see the product, read about it, and then buy it. If you divert their attention from that plan, they will lose interest very quickly. Adding too much content to a single page will only cause your visitors to stop reading it. People do not mind clicking on a "Next" button. It gives them a little rest period while reading. What they do mind is scrolling 10 pages down just to find what they are looking for. Besides, more pages on a site equal more content, and more of a chance to use some anchor text. |
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