Everybody wants it but a few achieve it. Search engines have always been an important source of traffic for many marketers. Achieving high search engine rankings should be one of your goals because it can be profitable in the long run. But what is it that prevent some people from obtaining their coveted rankings? It's true that some years ago, getting high rankings was very easy. You could just set up a site, heavily optimize it on the page itself and bam, you can appear in the top listings quickly and easily. Nowadays, this has totally changed. It is becoming more and more difficult to secure and even maintain good rankings on the major search engine result pages(SERPs) like Google and Yahoo.

There is more and more competition. More and more websites are popping out everyday and everyone is trying to promote their websites, hence increasing pages and websites in the SERPs. An example, Google has more than 8 billion pages now in its index. With the search engine algorithm changing, it can become more complex to figure out how to get top rankings or maintain your existing ones.