When you have just finished your brand new website i can imagine you would want the whole world to visit it, and preferably keep on coming back for more. If you have money to do some investing in advertisement in any way you have it considerably easier in those first steps then the web master without that cold hard cash backup. But don't fear if you are not in that money group yet, you don't need money for everything. It can of course make life a bit easier, but what isn't there isn't there and the site still needs to be made popular. A good first step to undertake would be visiting a big search engine and enter a keyword you feel is extremely related to your website. Then write down the first 10 websites you feel are very related to your content and that have a list of partner links displayed on their website.

If a website doesn't have list with partner links you have no real chance of getting your link to be displayed, so you can ignore them. So after you found some websites your next step should be contacting the web masters of each one of those websites. Before you contact a web master you make sure you have setup a link on your website pointing to their website, then you contact them in a very friendly manner (not too overly business like) and ask them if they would be interested in displaying a text link or perhaps even a banner to your website. Because you already have a link pointing to them they can see you are serious and perhaps they will place your link too. You have a good chance of being accepted as long as you stay friendly.