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Search Engines: The search engine displays your site as the most relevant for the search term. This can be a result of your site ranking high on the search engine due to it's ranking, relevance and popularity, bringing "Organic" visitors to your site. It could also be because the site owner pays the search engine, usually on a "per click" basis. Affiliates: These are other websites that act as a front for you, or which display your advertisements, or the latest fad of "Pre sales pages". These can be banner or textual advertisements. The affiliates websites usually expect a percent of sales("Pay per action") or charge a fixed amount per month. They direct their traffic your way, and are compensated through a pre-arranged agreement. Business - All business/finance/loan/mortgage related link can be found here Computers - All computer hardware/software/peripheral related link can be found here Internet - All webhosting/webdesign/internet marketing related link can be found here Software - All software related link can be found here Web Design - All web design/development related link can be found here Web Hosting - All web hosting related link can be found here Web Promotion - All search engine optimization/internet marketing related link can be found here Web Resources - All other web related link can be found here Recreation - All travel/hotel/cruise related link can be found here Casino - All online gambling/poker/blackjack/roulette related link can be found here Health - All online pharmacy/hospital/health related link can be found here Shopping - All online shopping/gift related link can be found here Miscellaneous - All other links can be found here
Email Advertising: This works well in some cases. However, this channel is often abused by spammers and is beyond the scope of this article. Offline Advertising: This includes newspapers, TV, radio, magazine advertisements, exhorting people to visit you. Offline brand: We didn't hear about Pepsi from their website. It's hard to imagine, but there was a time when we were drinking that stuff but had never heard of the world wide web. Too bad, my 11 month old son would never be able to say the same. The offline brand of WalMart may convince users to visit their website. |
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