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Incoming links (other website linking to your site, ideally websites that are ranked high and are highly respected) are generally considered more valuable than simple keyword optimization and the like. See www.alexa.com to research website rankings. Keyword optimized pages can sound slightly strange; they often don’t read well. Moreover, their selling power may be weaker than pages that focus first and foremost Business - All business/finance/loan/mortgage related link can be found here Computers - All computer hardware/software/peripheral related link can be found here Internet - All webhosting/webdesign/internet marketing related link can be found here Software - All software related link can be found here Web Design - All web design/development related link can be found here Web Hosting - All web hosting related link can be found here Web Promotion - All search engine optimization/internet marketing related link can be found here Web Resources - All other web related link can be found here Recreation - All travel/hotel/cruise related link can be found here Casino - All online gambling/poker/blackjack/roulette related link can be found here Health - All online pharmacy/hospital/health related link can be found here Shopping - All online shopping/gift related link can be found here Miscellaneous - All other links can be found here
Focus on writing the most convincing copy you can, aimed at the human reader rather than the search engines. Optimize the keywords, if you wish, but never change a word of strong copy if that change will weaken the copy, even if SEO best practices dictate such a change. Once the page is up and working (e.g. generating strong conversion), optimize it for the engines by tweaking the copy, but test to make sure that those edits don’t reduce conversions. |
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