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Keyword Selection is fundamental to Search Engine marketing. Get the wrong keywords, your online business is doomed to fail. Find the right keywords, and you will drive masses of targeted traffic to your website via the Search Engines. There have been discussions in webmasters' forums why are the search query results of Overture so much different than those of Wordtracker? For example at the time of this writing a search query for the key phrase 'internet marketing' yielded 342, 848 searches for the last 60 days by Overture, and 2, 356 by Wordtracker. Now, which is more accurate? Business - Click the link on the left to visit our partner sites under business/finance/loan/mortgage category Computers - Click the link on the left to visit our partner sites under computer hardware/software/peripheral category Internet - Click the link on the left to visit our partner sites under webhosting/webdesign/internet marketing category Software - Click the link on the left to visit our partner sites under software category Web Design - Click the link on the left to visit our partner sites under web design/development category Web Hosting - Click the link on the left to visit our partner sites under web hosting category Web Promotion - Click the link on the left to visit our partner sites under search engine optimization/internet marketing category Web Resources - Click the link on the left to visit our partner sites under other web category Recreation - Click the link on the left to visit our partner sites under travel/hotel/cruise category Casino - Click the link on the left to visit our partner sites under online gambling/poker/blackjack/roulette category Health - Click the link on the left to visit our partner sites under online pharmacy/hospital/health category Shopping - Click the link on the left to visit our partner sites under online shopping/gift category Miscellaneous - Click the link on the left to visit our partner sites under all other categories
It is a Pay Per Click Search Engine. According to Overture, its statistics of searches in previous months are compiled from its partners, which include AltaVista, Yahoo, MSN Search, HotBot and All the Web. So the statistics from Overture are broad based because it has a larger network. There's no distinction between... Singular and plural terms. You have to figure if surfers are searching for the singular or plural form of the keyword. Upper and lower case. Human queries and automated queries. Queries by automated bid optimizers, position and ranking monitors, link popularity analyzers are registered as hits. Duplicate Searches For example a person doing a search for a particular key phrase in Yahoo, and then in MSN would be registered as 2 hits. |
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