The first thing to remember is that although you are unique and have a unique proposition, your prospect is probably getting tens if not hundreds of inbound calls a day. It would be entirely possible for some managers within organisations to answer sales calls and do nothing else whatsoever. You appreciate these people need protecting. We live in the days of CTPS, (Corporate Telephone Preference Service) it may be called something else where you live. Essentially this is the trend for companies to opt-out of receiving unsolicited telephone calls. The trend for companies to opt-out of receiving calls means essentially there are less prospects left that you can legally make a cold call to.