We have tried and tested many different ideas, techniques and strategies to increase our cashflow and without a doubt, there is one method above all others that we have discovered to increase our sales: Adding upsells to our order form. That’s right, regardless of all the different traffic techniques in the world, even with proven sales copy and conversion methods in place, even with years of studying and applying various direct and indirect marketing approaches, the one thing I have found that brings in the most money to our company is the ability to upsell each individual customer on an additional item they did NOT intend to originally purchase.

For those of you who may be unfamiliar with the term “upsell”, let me use an example from one of the world’s most famous companies to illustrate the point: When people walk into fast food giant McDonalds to order a simple hamburger or a Vanilla shake, without fail they are presented with the phrase that has helped this company to dominate the fast food market: “Would you like fries with that?” Other fast food outlets will ask you, "Would you like a drink or an apple pie with your meal?" This is another very effective example of an upsell.