Set up a system that gives feedback to let you know if your message is reaching home. The simplest way to tell is if people are "taking action on your call to action." (If they aren't pursuing you, you know you are not getting through to them.) Note: This applies to any medium, even "in-store." If you have a retail location, you have to test in your store, using whatever marketing you have available to you. Continually test and hone your message so that it does work. Create an email capability that lets you communicate with your clientele on a continual basis in a way they will value. And just as in "off-line," don't send them self-aggrandizing garbage! Only send meaningful communications that provide something real for your clients and prospects.

Develop a customer communications calendar - a mixed media marketing calendar that ensures your audience is receiving your message often enough to keep you in mind. If your goal is to touch your clients monthly, every six weeks, or quarterly, maybe even weekly - make sure you are mailing, e-mailing, calling, visiting, throwing-a-party-for- even sending them flowers - doing something, touching them some way-on that basis. If your business is highly seasonal, you are in a rapid growth mode, or you'd like to be in a rapid growth mode, there are some additional steps you can take to enhance your messaging.