Search engine optimization is a lot like weight loss. The one big difference being that when you get SEO right it usually doesn't come back to haunt you after a few years. You've got some things that are effective and some that are not, and it's hard to trust the claims of one over the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on.

Did you know that most search engines can't "read" graphics? Did you also know that key search words and phrases in your "title tag", "META tags" (in the HTML script of your site) and body text are often very important references that search engines analyze when ranking web sites for search relevancy? Optimizing your title tags, meta tags and your body text for search engines gives it a much better chance of ranking highly for particular words or phrases that you would expect potential visitors to type in to search engines to find your site.