For personal websites, you can include everything that your heart desires. You can have a site that shows off your favorite cat or a site that includes everything you ever wanted to know about Limburger cheese. The subject choices are unlimited. However, a business site should be more refined. Get to the point and provide a wealth of information about your product or service. But, ensure that you leave a little to the imagination. Inspire them to WANT to contact you for a little for more information, and then make the sale! And, on that note, make sure your contact information is readily available on your site. There is nothing worse than peaking your site visitor's interest and then making them search for a means to contact you.

As for advertising other pages on your site, there are many avenues than can be used, including banner exchanges. These are a great form of getting additional free advertising, but don't load down your site with an infinite amount of banners or links. If possible, dedicate a page to display your banners, webrings and favorite links. This will help reduce the clutter on your information pages. These hints are just the tip of the iceberg. There are many more ways to make your site appealing, more than can be listed in a single article. Research and using an experienced web designer can make your presence on the Internet appealing and informative.