Digital marketing is advertising that uses digital technology and web-based digital technologies like desktop computers, handheld phones, and various other electronic media and networks to promote goods and services to the end-user. Today there are various types of digital marketing strategies, each with its own benefits and features. In this article, we will discuss some common digital marketing methods and their benefits.
Email marketing campaign – This is one of the oldest forms of a digital marketing campaign. The advantage of email marketing campaigns is that they are cost-effective, are very simple to set up, and can reach the target audience almost instantly. In most email marketing campaigns, there is a possibility of building a good relationship with the clients by sending informative emails at regular intervals. If done right, it can lead to a high level of response and brand recognition. Digital marketers use an inbound marketing strategy to get more exposure and visibility for a company’s products and services.
Search engine optimization (SEO) – Search engine optimization is a form of digital marketing campaigns. The basic aim of SEO is to improve search engine rankings and visibility of a website on major search engines like Google, Yahoo, and MSN. It helps in creating inbound links to websites from high authority web directories. Today many digital marketers use offsite optimization (SEO) to increase organic traffic to websites. Today, most successful SEO campaigns are done on-site so that the buyers have a clear idea about a business’s nature and purpose.
Social Media Marketing – This is another form of digital marketing strategy that is gaining popularity today. Social Media includes Twitter, Facebook, LinkedIn, Pinterest, StumbleUpon, Digg, and Perfspot. Today there are hundreds of platforms for digital marketing. However, these platforms provide a unique opportunity to a small-medium-sized business to showcase their offerings to the target audience. Social media platforms allow inbound marketing professionals to engage with customers and deliver personal messages to brand new prospects.
Organic Search Engine Optimization (SEO) is another form of a digital marketing channel that targets quality websites with high search engine placement. Organic SEO requires patience and time to attain a quality search engine ranking. Today there are hundreds of digital channels available for this purpose. However, most of them deliver results slowly with limited ROI.
Social Media Marketing Social media provides a platform for small-medium-sized businesses to showcase their offerings to the target audience. There are different digital marketing channels for social media marketing. Some of them are Facebook, Twitter, YouTube, Pinterest, Instagram, and Google+. This channel provides an ideal opportunity for small businesses to reach out to the target audience at a lower cost. Social media helps small and medium businesses to gain brand awareness, increase website traffic and create inbound links. Today most marketers are focusing their attention on SMM for increased chances to achieve success.
Text Advertisements Marketers use text ads, email, and instant messages for promoting their products or services. These platforms provide creative juices for brand awareness among customers. Most marketers now prefer text ads as they deliver quick results. The key advantage of text ads is that they help deliver targeted keyword content on a dynamic basis, which increases search engine rankings.
To sum up, the three most vital digital marketing channels for online promotion are Search Engine Optimization (SEO), Social Media Marketing (SMM), and Omni Channel. Apart from these, you can also adopt other traditional digital marketing strategies like print, television, and mobile ads. However, it’s a good idea to combine all of them for a better result.